How Professional Photography and Video Can Elevate Your Business

As a business owner, no matter your business type or your industry standing, you are most likely always looking at how to improve your sales or how to keep up with the current hot sales trend you’re in. After all, you have big growth goals to achieve this year!  

As much as your products and services can speak for themselves, they won’t always do the trick when grabbing a new client’s eye or keeping your customers interested in coming back.  

Today, we will explain how professional photography and video services can elevate your business in the eyes of the consumer, ultimately helping your business grow! When you are ready to take that next step, call or book a session with NTP2 Photography today! 

Why Does It Matter? 

You might be trying hard to advertise online, but are failing to find any traction while doing so. Now, why might this be the case? Take a look at your marketing and compare it to any major fortune 500 company out there. Any differences?  

I know what you’re thinking… Surely, I couldn’t achieve the level of professional photography or video that they can, right? WRONG! You certainly can achieve exceptional photos & videos for your own growing business that will compete with any big brand on the market. And, trust me, they will make a huge difference to how your potential clients view you!  

Professional photos and videos of your company will help you be memorable in a good way and help to increase your credibility online. That means more business at the end of the day, which is most people’s ultimate goal.  

Quality Conveys Quality 

Having professional photography and videography done for your business will erase any doubt about your capabilities or reputation. They literally show your value to your prospective clients. Whether it is photography of your products, your storefront, your team, or your office; it directly affects how others view your business’s expertise. (And help determine if people want to spend their hard-earned money with you.)  

The quality of your marketing should match the quality of your product or service. 

Low or poor-quality photos can make your products appear less desirable compared to other brands to your everyday customer. If a restaurant has amazing food, but the pictures online don’t look appetizing, people simply will order or go out to eat elsewhere. 

Show, Don’t Tell 

If your business focuses on providing a service for others, you may want to consider professional photos or videos of your services in action. Explaining your business’ purpose to your potential clients can only go so far, it is far more effective to show them.  

A great way to accomplish this while advertising your services is to show off your beautiful office and your wonderful team in action on your website or social media. Showing your clients what they may see when they choose you over your competitors in a positive and professional light will always give you the upper hand.  

Video’s Effect on Social Media 

As time goes on, more and more of our daily media consumption is in video format. Humans are simple, something aesthetically pleasing is moving around on the screen, so we look at it longer! 

Videos get over 10 times more shares on average than photos. 

When planning out ideas to market your business, try to incorporate video as much as possible along the way. Professional quality video can make a world of difference to both your engagement rate on social media and your client’s perception of your brand. Luckily, we handle both types of projects so you don’t have to search for two quality vendors to help out.  

Read More > Why Video Content Is More Effective In Marketing 

Stand Out From The Crowd 

It’s time to show off your business in the best light possible! Call or book NTP2 Photography today and see what we can do for your business.  

From headshots to commercials and social media content to capturing business events, NTP2 Photography is here to help your brand stand out from the crowd. Call us today! 

Why Video Content Is More Effective In Marketing

In the online world, it can be very difficult to stand out in your space. And with the average attention span online shrinking more than ever, how can you get your brand in front of more eyes online? When trying to establish an online presence, it’s important to utilize every tool and medium possible. 

Today, we will be looking at videos specifically, and what exactly makes them so effective when looking to market your business online.  

Videos Bring More Engagement 

Today, the focus of social media is clearly on video-based content. It is rare to open social media and not have a video shown to you immediately, and this is by design.  

On social media, videos can have up to 3 times more engagement than photo content and much more watch time as people don’t usually stare at each photo for a couple of minutes! With more engagement, you can achieve greater success when advertising your content. 

Why Are Videos So Engaging? 

Videos provide a much more personal experience compared to photos, as they allow people to get a better understanding of you or your business. Scrolling through social media, the news, or even this very article, your mind may just blend the images in with the text.   

This is because, unlike a photograph, a video demands attention. Videos are moving, unlike all the static aspects of a web page, and if they are not already playing, there will be a large button to click on. Human thought acts very simply sometimes, give someone a button to click, and it will be clicked.  

No matter how great the picture is, a video will ALWAYS grab more attention. 

Did you click the video above? This may be your sign to get professional videos created for your business. Call NTP 2 Photography today to see what we can offer. 

Make the Algorithm Work for Your Business 

Every social media has one goal in mind, and that's to keep you on the website or app as long as possible. I know I’ve sat there scrolling through the endless pages of Instagram, Facebook, and TikTok, and there’s a good chance you have done this yourself! But how do they never run out of content to keep you entertained? 

With so much content being uploaded every day to the internet, there is certainly no shortage of videos. The struggle lies in directing videos to you that you actually want to watch.  

Social media run off of an “algorithm”. (Don’t zone out, this is important.) The algorithm is a set of code that analyzes your viewing habits in comparison with other people and suggests similar content you may enjoy. Ever watch a couple of videos learning how to make a repair, and the next thing you know your homepage of YouTube is filled with DIY videos? That’s the algorithm at work. 

Taking Advantage of The Algorithm 

Before social media, it was nearly impossible to advertise your work solely by yourself. To operate your business, you would have to take ads in newspapers, radio, tv, and billboards. While all these strategies are still valid, nothing has the potential reach of a viral video. The introduction of an algorithm means nearly every video “gets a shot”.  

A video can get matched with other content on social media by pure luck, and the next thing you know it has received millions of views. Even if you just started your account, every video you post gets seen by the algorithm, potentially sharing it with a world of new clients. Take advantage of this system by incorporating more video content into your business’ marketing. 

Bring Your Brand to Life 

Now is the time to make the move to the video age! Videos demand attention for your business. Our professionals at NTP 2 Photography can help you create beautiful, engaging videos to share with your community. Contact us today and see how we can help you stand out across all platforms! 

Remember: from videos for businesses to photography for your family, look no further than our 5-star team! With years of experience and a vast history of projects and happy clients, give Eric at NTP 2 Photography a call for all your photo/video needs. 

8 More Types of Videos for Growing Businesses

Now that we’ve discussed video tips to make your products and services shine, here are eight more types of videos that can give clients a glimpse into the inner workings of your business!

To get some inspiration about showcasing your products and services take a look at part 1! 

Brand Video

Make a video showcasing your business' mission or story to share online! Not only is this a good idea for social media content, but it can also be used on your business’ website. Since videos do such a great job at keeping a viewer's attention, this is also a great move to improve the time spent on your website and improve SEO. 

Keep it Updated!

Now that you have a nice brand video to showcase, make sure to update it moving forward. Refreshing your company video every year will be a nice way to keep your existing client's attention, as well as motivate employees at an annual company party or event! As you grow, so should your recaps! 

Training Videos

We’ve all seen workplace training videos, most are a little boring, some are downright weird. However, if done right your training video can double as video content you can post, showing off what it takes to be a part of the team! 

Sales Presentations

There is no better way to wow your clients or investors in a sales meeting than with a professionally made sales presentation. Not only do videos make your presentations elevate the look and quality of your brand, but they simply make the presentation less boring. Like any other video, these can be chopped up in ways that can be shared on social media as well, letting your clients and followers know about your future plans and endeavors. 

Hear From The Customers

People like social proof, the validation they feel before making a decision. It’s why we use things like Google Reviews and Yelp to make decisions on where to eat before we go out! If you are able to get a real client to sit down and film a quick testimonial video, even if they submit it themselves, it can make a big difference on both your marketing material as well as your business website. 

Meet The Team

A fun way to introduce your business to prospective clients is to give them a look into who they’ll be working with! A “Meet The Team” styled video is an easy-to-film video that you can share online as well as incorporate into your website's about section. 

Employee Spotlight

Along with the meet the team video, you can go a little more in-depth! Give each employee a chance to introduce themselves to the viewers in your customer base. These can be as short and simple as an NFL player's “rollcall” cutaway, or as long as a full-fledged documentary! It all depends on your vision for your company. 

Company Culture

Just like a spotlight video for your team, videos showcasing the company culture are a great way to show what your vibe as a company really is! These are also a lot easier to get people to participate in if you were to propose a group video.  

Have a professional videographer, such as NTP2, tag along to your next company event! Showcasing the culture of your company in the workplace is a great way to let the world see a more real side of the people in your workplace family. These are great casual posts on social media as well as great B-roll to use for advertisements or the website! 

Whatever The Occasion, NTP2 Can Capture it All

Video content grabs a viewer's attention more quickly and keeps their attention much longer than traditional media. After all these tips, we hope you are feeling inspired to give your company a video makeover! If you are looking for some further inspiration about showcasing your products and services with video, check out the other part of this post!  

From your company’s mission to your company’s events, NTP2 Photography & Video Production can be there to capture it all! Book an appointment with Eric at NTP2 Photography today and see what we can do for your business! 

8 Types of Videos for Growing Businesses

As a growing business, it can be hard to stick out from the crowd! You may have considered establishing an online presence to boost your visibility and attract new customers. The main reason we hear that businesses haven’t already started producing video content is that they simply don’t know where to start. 

We get it, even for people who regularly consume online content, making your own video is more of a challenge than you are expecting. Although the filming and editing can be handled by a professional videographer, such as NTP 2 Photography, coming up with ideas is the biggest hurdle business owners face. 

Luckily, our content creation experts at NTP 2 are here to give you some of our favorite ideas to jumpstart your online presence! We’ve split up our best tips into 2 different posts, today we will be covering ways you can show off your products and services through videos. To get some inspiration about showcasing your company itself, take a look at part 2! 

Now, let’s get started! 

Short-From “Snackable” Content 

If you’ve paid attention to the meteoric rise of TikTok over the last few years, you can see its influence spreading throughout nearly every video platform. YouTube, Facebook, and Instagram all have adopted a short looping video format to their websites, as it provides an easy-to-consume experience. As the average attention span of humans decreases, short bites of content become the go-to for individuals and businesses alike.  

Although this new age of content may not seem like it can be adopted by every business, companies of all shapes and sizes consistently find success using short blurbs of content on social media. Of course, this is only a format of video, but it can be applied to nearly all of our video ideas below! 

Product Demos 

If you have a product for sale, one of the easiest ways to sell people on it is to simply show how it works! This is perfect for short-form videos, and the amount of traction this can gain may shock you. For example, just recently we came across a TikTok of a dog feeding machine, named Houndsy. The product is very simple; a large container with a lid, and a lever. The video in question was filmed using a cell phone in one hand, where the person holding the camera reaches out and pulls the lever. As you could imagine, the machine filled the dog’s bowl with food. 

You may be asking, “why are you telling me all this?” Well, although this video was only 8 seconds long, it organically gained 96 MILLION views. For reference, the Super Bowl averages around 115 million viewers, and this 8-second video isn’t far behind. Don’t underestimate the power of demoing your product! 

Commercials 

Just like a product demo, filming a commercial is a great way to put your business in front of the world’s eyes. A commercial can be really anything you imagine, and it doesn’t have to be put on TV (although, no one is stopping you). 

Not only are commercials effective enough on social media, but you can also easily run them as ads before videos on YouTube or other video platforms! 

Tips, Tricks, and Tutorials 

Discoverability online comes down to two main sources, sharable content, and searchable content. Creating tutorial videos about your products or services gives a way for people that are researching a topic to discover you! For instance, let’s say you make a specialty tool; film a “how-to video” showcasing the tool!  

You must think of what people may be searching for, don’t only make a video called “how to use xyz tool” because even though this is a useful video, the people that find that video already searched for your tool. Instead, try thinking about answering questions people may have, like “how to fix a broken ___” and show them how to fix it using your tool. 

Start a Podcast 

All this talk about short-form videos, we need something different! Consider starting a podcast about the area of business you are in. A podcast is best described as the modern-day version of a radio talk show; long-form, lightly edited conversations focused around a topic. A podcast is a very useful piece of content because it can be listened to with or without watching the video that goes along with it. 

Starting a podcast can be a great way to keep yourself fresh in your customer's minds, as well as bring in new eyes and ears to your business. Depending on your field of business, there may be many topics that can relate to your customers. This is a great way to communicate directly with your audience, just stay consistent with it as the longer the content is, the more time it takes to grow viewership. 

Reshare Your Customer’s Content 

Ask your customers to make a video for you! Just like a Yelp review, sharing a customer's content that revolves around your business can give you really easy material to post, all while making your customers feel special. For example, a coffee shop may offer a coupon if someone makes a video using their #hashtag! 

A Day in the Life 

Similar to tutorials, giving your viewers a behind-the-scenes look at your business is a very interesting and sharable piece of content. No matter the business, people are curious! A simple “look into the life of my job” is not only great entertainment but is a way to directly put your business in front of a camera in a casual style, not just an advertisement. 

Explain Your Servies 

A hybrid between a “day in the life” and a tutorial, simply explaining your product or services to people in an engaging manner can be entertaining enough as it is. As we’ve mentioned, curiosity can work in your favor. How many times have you passed by a business and wondered what they do? This works especially well if you have a more interesting business concept! 

Inspired? Bring Your Imagination to Life with NTP2! 

No matter your video idea, NTP 2 can bring it to life. From short-form videos to full-length, professional commercials, trust NTP 2 Photography & Video Production to make it happen. Hiring a professional videographer will take your business’ online presence to the next level! 

Check out part 2 for even more ideas!

Contact Eric of NTP 2 Photography today at (813) 545-7569 or schedule a consultation online today! 

Let Your Menu Shine: Why You Need a Pro Photographer for your Restaurant

New restaurants pop up every day, and with the food industry being one of the most saturated markets there is, it can be hard to make your restaurant stand out among the crowd. It can be especially difficult in today's digital society; prospective customers can take a thorough look at your food before even deciding to step in the door! 

Despite the industry being heavily saturated, there are ways that you can make your restaurant stand out. Hiring a professional photographer/videographer is exactly what you need to capture what makes your restaurant different.  

Whether highlighting a special menu item, showing off your attention to detail, or just making a customer's stomach rumble, a professional advertisement featuring your food and restaurant will be sure to set you apart from the rest! 

Your Restaurant’s Identity

It’s simple, the way you brand your restaurant plays a huge role in how the world will see you. By establishing a recognizable brand, you not only help customers recognize you but you also give the impression of an established and successful restaurant. A key to powerful branding is high quality, professional photography and video that you can use to show off your food to the world! 

Setting the tone of your restaurant with professional photos helps the customer recognize your restaurant instantly. Think of your favorite chain restaurant, really, do it! Most likely the images flashing in your head are more of the branding and menu photos than the food itself. 

Having a distinct style in your marketing (and a delicious-looking meal to photograph) will stick in your customer's heads more than anything else! 

A mouthwatering photo of the food can catch the eye.

Capture what makes your food so good, and show it off everywhere!

Saturating your Market

Having a strong brand identity is great for standing out and making your restaurant memorable. Likewise, having an arsenal of professional photos and videos to share online allows you to get in front of your customer's eyes more often! 

Use your photos and videos to oversaturate the online market with your menu items. Running social media advertisements is a great way to bring in new diners, but if all your ads don’t look cohesive, you may be confusing your audience. Hiring a professional photographer will help you establish your brand through your images, making any new dish immediately linked to your restaurant in the customer's mind. 

Stick Out Online with Professional Video

As the world’s usage of social media increases, one trend that hasn’t stopped growing is the usefulness of video advertisements. Viewers are much more likely to engage with a video ad compared to an image, with some studies showing as much as 10 TIMES the engagement with video posts.  

Take advantage of this by working with a professional that specializes in both photography AND video, taking your brand to the next level and holding your audience's attention longer! 

Let’s help you stick in your customer's minds! Call Eric at NTP2 Photography and capture what makes your restaurant unique! (813) 545-7569 

Have every ingredient of the dish shine through in the photo. 

Make People Hungry!

Let’s not overcomplicate things, the best way to make customers want your food is to make them hungry! When deciding where to eat, many people will pull out their phones and scroll through a list of restaurants, waiting for something to trigger their appetite. Think of the last time you did this, chances are a mouthwatering photo of the food caught your eye, or maybe it was an eye-catching video of a dish being cooked and plated! 

Capture what makes your food so good, and show it off everywhere! Once people are in the door, those great photos help customers with choosing their orders. Placing the photos on the menu for specific dishes can drive more orders towards them, or guide people's eyes and stomachs to the items with the largest profits! 

Hire NTP2 Photography to Make Your Menu POP!

From getting customers in the door, increasing your memorability online, or showing off your food to the world, hiring a professional photographer/videographer is a must-have for any restaurant worth promoting! But it’s not as simple as just using a great camera. 

Professional food photographers know the ins and outs of shooting dishes, from knowing what to add, how quickly to take the shot, and little “movie magic” secrets to help every ingredient of the dish shine through in the photo! 

Ready to make your menu mouthwatering? Book an appointment with Eric at NTP2 Photography today and see what we can do for you!