8 More Types of Videos for Growing Businesses
Now that we’ve discussed video tips to make your products and services shine, here are eight more types of videos that can give clients a glimpse into the inner workings of your business!
To get some inspiration about showcasing your products and services take a look at part 1!
Brand Video
Make a video showcasing your business' mission or story to share online! Not only is this a good idea for social media content, but it can also be used on your business’ website. Since videos do such a great job at keeping a viewer's attention, this is also a great move to improve the time spent on your website and improve SEO.
Keep it Updated!
Now that you have a nice brand video to showcase, make sure to update it moving forward. Refreshing your company video every year will be a nice way to keep your existing client's attention, as well as motivate employees at an annual company party or event! As you grow, so should your recaps!
Training Videos
We’ve all seen workplace training videos, most are a little boring, some are downright weird. However, if done right your training video can double as video content you can post, showing off what it takes to be a part of the team!
Sales Presentations
There is no better way to wow your clients or investors in a sales meeting than with a professionally made sales presentation. Not only do videos make your presentations elevate the look and quality of your brand, but they simply make the presentation less boring. Like any other video, these can be chopped up in ways that can be shared on social media as well, letting your clients and followers know about your future plans and endeavors.
Hear From The Customers
People like social proof, the validation they feel before making a decision. It’s why we use things like Google Reviews and Yelp to make decisions on where to eat before we go out! If you are able to get a real client to sit down and film a quick testimonial video, even if they submit it themselves, it can make a big difference on both your marketing material as well as your business website.
Meet The Team
A fun way to introduce your business to prospective clients is to give them a look into who they’ll be working with! A “Meet The Team” styled video is an easy-to-film video that you can share online as well as incorporate into your website's about section.
Employee Spotlight
Along with the meet the team video, you can go a little more in-depth! Give each employee a chance to introduce themselves to the viewers in your customer base. These can be as short and simple as an NFL player's “rollcall” cutaway, or as long as a full-fledged documentary! It all depends on your vision for your company.
Company Culture
Just like a spotlight video for your team, videos showcasing the company culture are a great way to show what your vibe as a company really is! These are also a lot easier to get people to participate in if you were to propose a group video.
Have a professional videographer, such as NTP2, tag along to your next company event! Showcasing the culture of your company in the workplace is a great way to let the world see a more real side of the people in your workplace family. These are great casual posts on social media as well as great B-roll to use for advertisements or the website!
Whatever The Occasion, NTP2 Can Capture it All
Video content grabs a viewer's attention more quickly and keeps their attention much longer than traditional media. After all these tips, we hope you are feeling inspired to give your company a video makeover! If you are looking for some further inspiration about showcasing your products and services with video, check out the other part of this post!
From your company’s mission to your company’s events, NTP2 Photography & Video Production can be there to capture it all! Book an appointment with Eric at NTP2 Photography today and see what we can do for your business!
