8 Types of Videos for Growing Businesses
As a growing business, it can be hard to stick out from the crowd! You may have considered establishing an online presence to boost your visibility and attract new customers. The main reason we hear that businesses haven’t already started producing video content is that they simply don’t know where to start.
We get it, even for people who regularly consume online content, making your own video is more of a challenge than you are expecting. Although the filming and editing can be handled by a professional videographer, such as NTP 2 Photography, coming up with ideas is the biggest hurdle business owners face.
Luckily, our content creation experts at NTP 2 are here to give you some of our favorite ideas to jumpstart your online presence! We’ve split up our best tips into 2 different posts, today we will be covering ways you can show off your products and services through videos. To get some inspiration about showcasing your company itself, take a look at part 2!
Now, let’s get started!
Short-From “Snackable” Content
If you’ve paid attention to the meteoric rise of TikTok over the last few years, you can see its influence spreading throughout nearly every video platform. YouTube, Facebook, and Instagram all have adopted a short looping video format to their websites, as it provides an easy-to-consume experience. As the average attention span of humans decreases, short bites of content become the go-to for individuals and businesses alike.
Although this new age of content may not seem like it can be adopted by every business, companies of all shapes and sizes consistently find success using short blurbs of content on social media. Of course, this is only a format of video, but it can be applied to nearly all of our video ideas below!
Product Demos
If you have a product for sale, one of the easiest ways to sell people on it is to simply show how it works! This is perfect for short-form videos, and the amount of traction this can gain may shock you. For example, just recently we came across a TikTok of a dog feeding machine, named Houndsy. The product is very simple; a large container with a lid, and a lever. The video in question was filmed using a cell phone in one hand, where the person holding the camera reaches out and pulls the lever. As you could imagine, the machine filled the dog’s bowl with food.
You may be asking, “why are you telling me all this?” Well, although this video was only 8 seconds long, it organically gained 96 MILLION views. For reference, the Super Bowl averages around 115 million viewers, and this 8-second video isn’t far behind. Don’t underestimate the power of demoing your product!
Commercials
Just like a product demo, filming a commercial is a great way to put your business in front of the world’s eyes. A commercial can be really anything you imagine, and it doesn’t have to be put on TV (although, no one is stopping you).
Not only are commercials effective enough on social media, but you can also easily run them as ads before videos on YouTube or other video platforms!
Tips, Tricks, and Tutorials
Discoverability online comes down to two main sources, sharable content, and searchable content. Creating tutorial videos about your products or services gives a way for people that are researching a topic to discover you! For instance, let’s say you make a specialty tool; film a “how-to video” showcasing the tool!
You must think of what people may be searching for, don’t only make a video called “how to use xyz tool” because even though this is a useful video, the people that find that video already searched for your tool. Instead, try thinking about answering questions people may have, like “how to fix a broken ___” and show them how to fix it using your tool.
Start a Podcast
All this talk about short-form videos, we need something different! Consider starting a podcast about the area of business you are in. A podcast is best described as the modern-day version of a radio talk show; long-form, lightly edited conversations focused around a topic. A podcast is a very useful piece of content because it can be listened to with or without watching the video that goes along with it.
Starting a podcast can be a great way to keep yourself fresh in your customer's minds, as well as bring in new eyes and ears to your business. Depending on your field of business, there may be many topics that can relate to your customers. This is a great way to communicate directly with your audience, just stay consistent with it as the longer the content is, the more time it takes to grow viewership.
Reshare Your Customer’s Content
Ask your customers to make a video for you! Just like a Yelp review, sharing a customer's content that revolves around your business can give you really easy material to post, all while making your customers feel special. For example, a coffee shop may offer a coupon if someone makes a video using their #hashtag!
A Day in the Life
Similar to tutorials, giving your viewers a behind-the-scenes look at your business is a very interesting and sharable piece of content. No matter the business, people are curious! A simple “look into the life of my job” is not only great entertainment but is a way to directly put your business in front of a camera in a casual style, not just an advertisement.
Explain Your Servies
A hybrid between a “day in the life” and a tutorial, simply explaining your product or services to people in an engaging manner can be entertaining enough as it is. As we’ve mentioned, curiosity can work in your favor. How many times have you passed by a business and wondered what they do? This works especially well if you have a more interesting business concept!
Inspired? Bring Your Imagination to Life with NTP2!
No matter your video idea, NTP 2 can bring it to life. From short-form videos to full-length, professional commercials, trust NTP 2 Photography & Video Production to make it happen. Hiring a professional videographer will take your business’ online presence to the next level!
Check out part 2 for even more ideas!
Contact Eric of NTP 2 Photography today at (813) 545-7569 or schedule a consultation online today!
