Let Your Menu Shine: Why You Need a Pro Photographer for your Restaurant
New restaurants pop up every day, and with the food industry being one of the most saturated markets there is, it can be hard to make your restaurant stand out among the crowd. It can be especially difficult in today's digital society; prospective customers can take a thorough look at your food before even deciding to step in the door!
Despite the industry being heavily saturated, there are ways that you can make your restaurant stand out. Hiring a professional photographer/videographer is exactly what you need to capture what makes your restaurant different.
Whether highlighting a special menu item, showing off your attention to detail, or just making a customer's stomach rumble, a professional advertisement featuring your food and restaurant will be sure to set you apart from the rest!
Your Restaurant’s Identity
It’s simple, the way you brand your restaurant plays a huge role in how the world will see you. By establishing a recognizable brand, you not only help customers recognize you but you also give the impression of an established and successful restaurant. A key to powerful branding is high quality, professional photography and video that you can use to show off your food to the world!
Setting the tone of your restaurant with professional photos helps the customer recognize your restaurant instantly. Think of your favorite chain restaurant, really, do it! Most likely the images flashing in your head are more of the branding and menu photos than the food itself.
Having a distinct style in your marketing (and a delicious-looking meal to photograph) will stick in your customer's heads more than anything else!
A mouthwatering photo of the food can catch the eye.
Capture what makes your food so good, and show it off everywhere!
Saturating your Market
Having a strong brand identity is great for standing out and making your restaurant memorable. Likewise, having an arsenal of professional photos and videos to share online allows you to get in front of your customer's eyes more often!
Use your photos and videos to oversaturate the online market with your menu items. Running social media advertisements is a great way to bring in new diners, but if all your ads don’t look cohesive, you may be confusing your audience. Hiring a professional photographer will help you establish your brand through your images, making any new dish immediately linked to your restaurant in the customer's mind.
Stick Out Online with Professional Video
As the world’s usage of social media increases, one trend that hasn’t stopped growing is the usefulness of video advertisements. Viewers are much more likely to engage with a video ad compared to an image, with some studies showing as much as 10 TIMES the engagement with video posts.
Take advantage of this by working with a professional that specializes in both photography AND video, taking your brand to the next level and holding your audience's attention longer!
Let’s help you stick in your customer's minds! Call Eric at NTP2 Photography and capture what makes your restaurant unique! (813) 545-7569
Have every ingredient of the dish shine through in the photo.
Make People Hungry!
Let’s not overcomplicate things, the best way to make customers want your food is to make them hungry! When deciding where to eat, many people will pull out their phones and scroll through a list of restaurants, waiting for something to trigger their appetite. Think of the last time you did this, chances are a mouthwatering photo of the food caught your eye, or maybe it was an eye-catching video of a dish being cooked and plated!
Capture what makes your food so good, and show it off everywhere! Once people are in the door, those great photos help customers with choosing their orders. Placing the photos on the menu for specific dishes can drive more orders towards them, or guide people's eyes and stomachs to the items with the largest profits!
Hire NTP2 Photography to Make Your Menu POP!
From getting customers in the door, increasing your memorability online, or showing off your food to the world, hiring a professional photographer/videographer is a must-have for any restaurant worth promoting! But it’s not as simple as just using a great camera.
Professional food photographers know the ins and outs of shooting dishes, from knowing what to add, how quickly to take the shot, and little “movie magic” secrets to help every ingredient of the dish shine through in the photo!
Ready to make your menu mouthwatering? Book an appointment with Eric at NTP2 Photography today and see what we can do for you!
