Why Video Content Is More Effective In Marketing
In the online world, it can be very difficult to stand out in your space. And with the average attention span online shrinking more than ever, how can you get your brand in front of more eyes online? When trying to establish an online presence, it’s important to utilize every tool and medium possible.
Today, we will be looking at videos specifically, and what exactly makes them so effective when looking to market your business online.
Videos Bring More Engagement
Today, the focus of social media is clearly on video-based content. It is rare to open social media and not have a video shown to you immediately, and this is by design.
On social media, videos can have up to 3 times more engagement than photo content and much more watch time as people don’t usually stare at each photo for a couple of minutes! With more engagement, you can achieve greater success when advertising your content.
Why Are Videos So Engaging?
Videos provide a much more personal experience compared to photos, as they allow people to get a better understanding of you or your business. Scrolling through social media, the news, or even this very article, your mind may just blend the images in with the text.
This is because, unlike a photograph, a video demands attention. Videos are moving, unlike all the static aspects of a web page, and if they are not already playing, there will be a large button to click on. Human thought acts very simply sometimes, give someone a button to click, and it will be clicked.
No matter how great the picture is, a video will ALWAYS grab more attention.
Did you click the video above? This may be your sign to get professional videos created for your business. Call NTP 2 Photography today to see what we can offer.
Make the Algorithm Work for Your Business
Every social media has one goal in mind, and that's to keep you on the website or app as long as possible. I know I’ve sat there scrolling through the endless pages of Instagram, Facebook, and TikTok, and there’s a good chance you have done this yourself! But how do they never run out of content to keep you entertained?
With so much content being uploaded every day to the internet, there is certainly no shortage of videos. The struggle lies in directing videos to you that you actually want to watch.
Social media run off of an “algorithm”. (Don’t zone out, this is important.) The algorithm is a set of code that analyzes your viewing habits in comparison with other people and suggests similar content you may enjoy. Ever watch a couple of videos learning how to make a repair, and the next thing you know your homepage of YouTube is filled with DIY videos? That’s the algorithm at work.
Taking Advantage of The Algorithm
Before social media, it was nearly impossible to advertise your work solely by yourself. To operate your business, you would have to take ads in newspapers, radio, tv, and billboards. While all these strategies are still valid, nothing has the potential reach of a viral video. The introduction of an algorithm means nearly every video “gets a shot”.
A video can get matched with other content on social media by pure luck, and the next thing you know it has received millions of views. Even if you just started your account, every video you post gets seen by the algorithm, potentially sharing it with a world of new clients. Take advantage of this system by incorporating more video content into your business’ marketing.
Bring Your Brand to Life
Now is the time to make the move to the video age! Videos demand attention for your business. Our professionals at NTP 2 Photography can help you create beautiful, engaging videos to share with your community. Contact us today and see how we can help you stand out across all platforms!
Remember: from videos for businesses to photography for your family, look no further than our 5-star team! With years of experience and a vast history of projects and happy clients, give Eric at NTP 2 Photography a call for all your photo/video needs.
