When you think of Coca-Cola, what comes to mind? The red and white can with the cursive logo? All the commercials of people cinematically sipping a glass bottle? That's just one example of branding consistency.  

Branding is a story-telling strategy that companies develop to create a look and feel for their product that is recognizable anywhere, anytime. Achieving a recognizable brand isn't easy- it requires strategic planning, good branding, and professional photography. 
 

In this blog post, we're going to discuss how you can use professional photography to capture your brand's image and ensure cohesiveness across all mediums. Let's get started! 

What is Branding Consistency? 
 

Branding consistency is the deliberate use of specific colors, themes, or words to convey throughout all branding material.  
 

This can be influenced by: 

• Color or color palette  

• Lighting 

• Background 

• Typography  
   

Although the logo you use is also important to your brand identity, it won't always be in your branding photos. You want your audience to recognize your brand without needing a logo to tell them. By creating an overall aesthetic for your brand, you can be recognized anywhere, anytime where on the side of a bus stop or on an Instagram feed.  
 

There are a few key ways to ensure branding consistency in your professional photography: 

Use Brand Consistent Props 

For example, if you're a clothing company, you might want to include items like coordinating accessories or clothing racks in your photos. This helps to keep everything on the subject while still adding to the photo to tell a story.  

Consistent Colors and Lighting 

Use colors that represent your brand and avoid using too many different colors in one photo. For example, if you're a restaurant that serves farm-to-table dishes, it would be best to use earth tones in your branding.  

You'll also want your photos to be taken with natural lighting to capture that healthy, organic feel.  

Set The Scene 

Choose a location that represents your brand and try to avoid cluttered or busy backgrounds. Based on your business, decide whether the setting should be outdoors, in a studio, or right in your restaurant. Consider the overall aesthetics of your photos. Do they reflect the look and feel of your brand?  

Edit Your Photos

In some cases, you may want to achieve a certain aesthetic through how your photos are edited. Are you creating a nostalgic brand that draws upon the influence of the 70s? You may want to use light leaks and grain to create a retro film feel.  

On the other hand, your brand may envision the future and benefit from highly saturated, vibrant colors or holographic effects. Remember with however you choose to edit: consistency is key.  

Why Does This Matter? 

Branding consistency is important because it helps to build trust with your audience, and they won’t feel unnecessarily confused. When your audience can recognize your brand anywhere, they begin to develop a sense of trust and loyalty. Branding consistency also makes it easier for new customers to find and connect with your brand.  

NTP 2 Specializes in Branding Photography 

Branding consistency is key to building trust with your audience and ensuring a cohesive look and feel for your brand. With a little planning and intentional design, you can create photos that accurately represent your brand and connect with your target audience.  

NTP 2 Photography specializes in branding photography and can help you capture the perfect photos for your business. Contact us today or book online!