When Should I Choose a Branding Session vs. Headshots?
When looking to improve your business, one of the most powerful choices is to get professional photography to use in your marketing. Having high-quality photos helps to elevate your brand by visually showing your audience exactly what you do. Before you just get new headshots for your team, consider what a branding session could offer.
What's a branding session? The experts at NTP 2 Photography are here to break down the difference between branding sessions and headshots to help you determine which is the best option for your business.
First Things First: What is a Branding Session?
Headshots are a little more self-explanatory, it's just a shot of your head; typically, from the chest up on a plain background. But what is a branding session? A branding session is much more comprehensive, featuring the entire business at work. Instead of portraits, you're hiring a photographer to come spend some time with you while you work, and make it look good!
Branding shoots may include shots of the building itself, branded materials, and you or your team doing things in your workplace. Some examples of shots are:
Making a coffee
Going through documents
Or any other aspect of your business operations!
A branding shoot doesn't need to involve you working, but can be seen as an "extended", more casual portrait session than headshots.
Learn More > What is a Branding Photoshoot?
How Can a Branding Shoot Help My Business?
The goal of these photos is to show potential clients exactly how your business works; allowing them to get a feel for the "vibe" of your business before making a decision to contact you.
Think back to every professional ad you've seen in a magazine or on social media. Any large and successful brand makes sure that all its branding is of the highest quality. By hiring a professional photographer, your clients will automatically associate you with a higher standard of quality, just based on how professional your branding looks.
Read More > Photographer's Guide to a Successful Business Branding Session
When Should I Choose Headshots Instead?
Although branding sessions are the most overall appealing, sometimes that is just not what you need for your business at the moment. Getting professional headshots of you and anyone else on your team will help clients get to know the faces behind your business, helping to build trust.
Build Up Your Business' Branding with NTP 2 Photography
Any progress is good progress! Although we think branding sessions are the most beneficial, we understand that a full branding session may not be possible. Maybe you just need updated headshots for new team members, or just need personal headshots done. Whatever your need, NTP 2 Photography is here to help!
Looking to improve the look of your business and build trust with potential clients? Contact us today or book a session online!
