In the world of digital marketing, video content is king. It is engaging, entertaining, and effective in conveying information to your target audience. But it’s not just enough to post any old video to social media, it needs to be engaging.

It’s human nature to gravitate to faces in videos, which is why we see so many “influencers” working with businesses these days. However, you don’t need some internet-famous face in order to get attention to your content!

Today, we will be discussing talking head videos, and explaining why your business needs to take advantage of this format. If you’re looking to produce high-quality videos or photography for your business, call our team at NTP 2 Photography today!

What are Talking Head Videos?

Talking head videos are simply videos of a person speaking to the camera. They can be used for a variety of purposes, such as introducing a company, explaining a product or service, sharing industry insights, or simply engaging with your audience. Not only are these videos engaging on their own, but they can be edited and clipped to be used for other promotional content.

“Why Should My Business Film Talking Head Videos?”

First and foremost, this type of content is a powerful way to establish a personal connection with your audience. People are more likely to trust and connect with a person they can see and hear, rather than a faceless brand.

Secondly, these videos are a versatile form of content that can be used across multiple platforms, from social media to your website. Compared to making multiple types of videos for each platform, talking head videos can be reused and incorporated into many different formats. Because they're relatively easy and cost-effective to produce, they are the perfect addition to any marketing strategy.

Potential clients are much more likely to work with brands that create content showcasing their own staff.

How to Create Engaging & Entertaining Talking Head Videos

So, how can you make your videos more interesting? Here are some tips to consider:

• Work with a professional photographer: Smartphone cameras these days are great, but you can’t beat the audio and video quality that comes with a professional setup! NTP 2 Photography can film the highest quality content possible for your business, sure to captivate current and potential customers.

• Choose an interesting backdrop: Instead of shooting against a plain wall, consider using an interesting backdrop that reflects your brand's personality or the topic of the video. This could be a colorful wall, a textured fabric, or a backdrop with your company's logo or branding.

• Incorporate visuals: While the focus of the video is the speaker, you can incorporate visuals such as images or infographics to enhance the message and keep viewers engaged.

• Add music or sound effects: Adding music can help set the tone of the video and make it more engaging for viewers.

Read More > 8 More Video Ideas for Your Business

Call NTP 2 Photography for High-Quality Videography

By following these tips and working with a professional, like NTP 2 Photography, you can make your videos more interesting and engaging for your audience; helping to establish a personal connection and build trust with your brand.

Ready to get started? Book a session with NTP 2 Photography today!