A cohesive brand is so important for your business! Your branding is a visual representation of you and your business to the consumer, AKA your potential clients. So, of course, professional photos are an absolute must to successfully portray who you are as a brand.

Many of our clients have questions when booking a business branding session, as they should! After all, we are the photography pros here, we expect there to be questions. In this blog post, we will be helping answer these questions with our guide to a successful business branding session.

Through this guide, you’ll learn what to plan for to get the most out of our time together. If you’re looking to elevate your business with a professional branding session, book NTP2 Photography today!

Take note of this list before your photoshoot:

List Your Goals For Your Branding Photoshoot
Always Prepare To Have A Model At Your Shoot
List Where You Will Use Your Photos
Put Together a Detailed Shot List
Gather Props Relevant to Your Brand

1) List Your Goals For Your Branding Photoshoot

It is important to have goals in mind when preparing for your shoot to ensure you achieve your desired result for the branding of your business. You want a clear message to be delivered through the photos.

Are you shooting for a new product or service? Maybe it’s time for rebranding? Or maybe you’re a brand new business that just needs photos to attract your intended audience. Whatever the goal, simply listing them out will help capture your vision.

2) Always Prepare To Have A Model At Your Shoot

We have found that in many branding shoots it is best to be prepared to have a model or two on hand. Don’t fret, you don’t need a professional model; a friend, client, or colleague will do just fine!

No volunteers? No problem! Just let Eric know before your shoot and he can get some local talent who may be a good fit for your shoot’s goals!

3) List Where You Will Use Your Photos

Think of where your photos will be posted. Will they be used on your website, Facebook ads, or Instagram? What about on a banner at the top of one of your social media pages or blog? A vertical portrait may work perfectly in some cases when in others it would not fit right.

To prevent this, be sure to take plenty of landscape photos during your shoot. Remember, you can always crop a landscape photo into whatever shape or size you need, however, the same can’t be done with portraits.

Be sure to consider where the photos will end up and plan to create with that platform in mind.

4) Put Together a Detailed Shot List

You likely already have some ideas about the photos you want to take. Put together the details and keep in mind which shots you may need a model or two. Give this list to your photographer so they have a clear understanding and can accurately capture the message of your shoot.

Examples of details to jot down:

Background: Solid color backdrop, brick wall, office space, beach, etc.
Framing: Close up, long shot, medium-long shot, etc.
Props & Styling: What the model is wearing or the props surrounding the subject
Shot Description: Model 1 is sitting behind an office desk with a computer and papers on the desk. Model 2 is holding a notebook behind Model 1 and pointing to the computer mid very important conversation.
Important Notes: Landscape shots, one close up, one medium long shot

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5) Gather Props Relevant to Your Brand

Can you imagine an office photoshoot without a single pen, phone, or computer in sight? Although your office should have these things available, many times a shoot could have been improved with a prop related to the brand.

Any branded items especially should be available to use, giving photos a more realistic feel while showing off more of your awesome branding!

Showcase Your Brand with NTP2!

No matter your business or goal, NTP2 will help you achieve a look that you’ll want to share with the world. Your business is high quality, and it’s about time your branding reflects that!

Contact Eric of NTP 2 Photography today at (813) 545-7569 or schedule a consultation online today!

Photographer's Guide to a Successful Business Branding Session