New Year, New Branding: Stand Out In 2023 With Updated Branding Photos

January 16, 2023 Eric Bunch

It’s a new year and that means it’s time to get ready for a fresh start! Updating your branding photos is one of the best ways to stand out in 2023. Whether it's product shots, headshots, or just want some fun, creative images for social media, it’s important to have high-quality visuals that capture your brand’s message.

Working with a professional photographer will give your company the quality and polish you see from all your favorite big-name brands. But if you already have some, why do you need new ones?

Luckily for you, NTP 2 Photography's Eric Bunch is here to explain why consistently updating your branding is more important than ever!

Your Brand is Growing- Let People See That!

As your business grows, so should your visuals. If your business has evolved this last year, you should let people see how far you’ve come!

It's time for new branding photos if your business:

Expanded into a new office or opened a new location
Hired new staff members or had team changes
Updated the logo, colors, or other branding aspects

Offers a new service
Updated the menu

New images will not only show potential customers that you are actively growing as a company, but will also show that you are making effort to stay up-to-date in the ever-changing landscape of digital marketing.

Staying Relevant

Here’s the thing about visibility: it can be positive or negative. Those old, grainy photos from your branding session back in 2015 simply won’t cut it anymore. If you come into view regularly and in an engaging way, our audience will positively remember your brand! Plus, the more visuals that are aligned with your brand's style, the easier it becomes for people to recall you and recognize your work.

Our local photographers can help you create contemporary visuals that will grab the attention of potential customers and give them a visual representation of your company that they want to follow.

How Often Should You Update Your Branding? > Find Out!

Keep Your Content Fresh

Social media moves quickly, so it’s important to stay current when it comes to your brand imagery. From advertisements to the simple weekday post on Instagram, if you use the same photos over and over, your content can become stale and unappealing.

Just ask yourself, how do you feel when you see that same old advertisement you've been having pop up all year? The last thing you want potential clients to feel is bored!

Ready to Revitalize Your Branding? Call NTP 2 Photography Today!

With our help, you can make sure your brand is looking it’s best going into 2023. Don't wait for your engagement to slow down to make a change, stay on top of your customer's experience and WIN 2023!