As a business owner, no matter your business type or your industry standing, you are most likely always looking at how to improve your sales or how to keep up with the current hot sales trend you’re in. After all, you have big growth goals to achieve this year!  

As much as your products and services can speak for themselves, they won’t always do the trick when grabbing a new client’s eye or keeping your customers interested in coming back.  

Today, we will explain how professional photography and video services can elevate your business in the eyes of the consumer, ultimately helping your business grow! When you are ready to take that next step, call or book a session with NTP2 Photography today! 

Why Does It Matter? 

You might be trying hard to advertise online, but are failing to find any traction while doing so. Now, why might this be the case? Take a look at your marketing and compare it to any major fortune 500 company out there. Any differences?  

I know what you’re thinking… Surely, I couldn’t achieve the level of professional photography or video that they can, right? WRONG! You certainly can achieve exceptional photos & videos for your own growing business that will compete with any big brand on the market. And, trust me, they will make a huge difference to how your potential clients view you!  

Professional photos and videos of your company will help you be memorable in a good way and help to increase your credibility online. That means more business at the end of the day, which is most people’s ultimate goal.  

Quality Conveys Quality 

Having professional photography and videography done for your business will erase any doubt about your capabilities or reputation. They literally show your value to your prospective clients. Whether it is photography of your products, your storefront, your team, or your office; it directly affects how others view your business’s expertise. (And help determine if people want to spend their hard-earned money with you.)  

The quality of your marketing should match the quality of your product or service. 

Low or poor-quality photos can make your products appear less desirable compared to other brands to your everyday customer. If a restaurant has amazing food, but the pictures online don’t look appetizing, people simply will order or go out to eat elsewhere. 

Show, Don’t Tell 

If your business focuses on providing a service for others, you may want to consider professional photos or videos of your services in action. Explaining your business’ purpose to your potential clients can only go so far, it is far more effective to show them.  

A great way to accomplish this while advertising your services is to show off your beautiful office and your wonderful team in action on your website or social media. Showing your clients what they may see when they choose you over your competitors in a positive and professional light will always give you the upper hand.  

Video’s Effect on Social Media 

As time goes on, more and more of our daily media consumption is in video format. Humans are simple, something aesthetically pleasing is moving around on the screen, so we look at it longer! 

Videos get over 10 times more shares on average than photos. 

When planning out ideas to market your business, try to incorporate video as much as possible along the way. Professional quality video can make a world of difference to both your engagement rate on social media and your client’s perception of your brand. Luckily, we handle both types of projects so you don’t have to search for two quality vendors to help out.  

Read More > Why Video Content Is More Effective In Marketing 

Stand Out From The Crowd 

It’s time to show off your business in the best light possible! Call or book NTP2 Photography today and see what we can do for your business.  

From headshots to commercials and social media content to capturing business events, NTP2 Photography is here to help your brand stand out from the crowd. Call us today!