What is a Branding Photoshoot?
In today's day and age, it can be hard for your business to succeed with all the competition. It seems like everywhere you look businesses are advertising themselves, whether in person or on a screen. Chances are if you are a business owner, you've tried to invest some time into your business's appearance. Maybe it's a new logo, an updated website, or the occasional post on social media!
But what if we told you that there's one thing you could do that would help your business succeed even more? A branding photoshoot is a photo session that aims to capture the feel of your business, not just what it looks like. When working with a professional photographer, you'll receive high-quality images that you can use for your website, social media, marketing materials, and more!
We explain exactly what you can expect to get out of your branding photography session, as well as share some of my tips to make the most of your time. Let’s go!
Ready to see your business in a new light? Call NTP2 Photography today or book a session online!
Why Do I Need a Professional Branding Photoshoot?
As a business owner, it's important to understand the value of professional photography. Not only will high-quality images make your business look more credible, but they will also help you stand out from the competition.
Think about it this way, when you're scrolling through social media, what makes you stop and look at a certain business's post? Most likely, it's the images! High-quality photos are eye-catching and will make potential customers want to learn more about your business. Professional branding photography is an investment that will help you attract more customers and grow your business!
A branding photoshoot captures the feel of your business, not just what it looks like.
What Should I Expect from My Branding Photoshoot?
When you book a branding photoshoot with NTP2 Photography, we'll work with you to create a custom photography game plan that fits your specific needs. We'll start by discussing your goals for the shoot, as well as what kind of images you're looking for.
We don't just show up and start taking group photos, a branding photoshoot is a very calculated act.
We'll chat about your brand's aesthetic so we can strategize ways to capture that through our photography.
How Should I Prepare for My Photoshoot?
When making your photoshoot plans, you should know exactly what you want. Have you seen another business' photos online and loved their look? Show us! The better we understand how you view your business, the easier it is for us to capture that to share with the world!
To get the most out of your branding session, take note of this list before your photoshoot:
List your goals for your branding photoshoot
List where you will use your photos
Put together a detailed shot list
Gather props relevant to your brand
Determine if you need a model when taking marketing portraits
Do you have a team, a spouse, or a business partner? If so, take advantage of a special rate with our group package! Call us now to learn more.
Read More > Photographer's Guide to a Successful Business Branding Session
Capture Your Brand's Personality
The biggest difference a professional photoshoot makes isn't just the clear resolution, it's the personality these pictures will capture. Not only does a branding photoshoot help improve the way your business is seen by potential customers, but it also gives you a chance to show off your team's personality.
Customers want to see that there are real people behind the businesses they support, and this trend is only increasing. With the rise of social media, more and more people are starting to realize that all these businesses and celebrities they see online are in fact real people.
This may seem obvious, but there has always been a disconnect between the businesses online, and the people who run them. This "revolution" has changed how people portray themselves online and in advertisements. Don't try to fit any molds, just let your brand be captured in its natural state, and let everyone's personality shine through!
Book a Session Today with NTP2 Photography
If you're considering a branding photoshoot for your business, here are a few things you can expect:
A consultation call with your photographer, to discuss your business's goals for the shoot
A custom photo shoot, designed specifically for your business
High-quality images that will make your business look more credible
A chance to show off your team's personality
If you're ready to invest in a branding photoshoot for your business, book a session with NTP2 Photography today! We'll work with you to create beautiful, high-quality photos that capture what you love most about your brand!
