How To Showcase Your Brand’s Colors in Photography

As a business owner, you’ve put a lot of effort into building your brand from the ground up. Now that you have that solid brand identity, you need to make sure you use it across all platforms. When setting the scene for our professional business photoshoot, it’s our main goal to make sure your brand is captured in the process. 

Incorporating your brand's colors into your photos can help you establish your brand's identity and create a consistent visual experience for your followers. By choosing the right props, thinking through your outfits, and getting the lighting just right, you can create stunning photos that showcase your brand's personality and style! Here’s how. 

Choose the Right Props 

Using props in your photos can be a great way to incorporate your brand colors. Look around your office and see what items you have that match your brand's color scheme. For example, if your brand's colors are blue and green, you could use a blue coffee mug or a green succulent as a prop in your photos. 

Not only will using props help you incorporate your brand colors, but they can also add some visual interest to your photos. Just make sure the props you choose are relevant to your brand and the message you're trying to convey. 

Bonus points if you have props with logos or other branding on them, such as business cards, company clothing, menus, or signage. 

Think Through Your Outfits 

Another way to incorporate your brand colors is by dressing in your brand's colors. This can be a great option if you're taking photos of yourself or your team. For example, if your brand's colors are red and black, you could wear a red shirt and black pants for your photo shoot. 

When choosing your outfits, consider the message you want to convey and the context in which the photos will be used. Dressing in your brand colors can create a cohesive look that reinforces your brand's identity. 

Lighting is Key (Hire a Professional Photographer) 

Lighting is one of the most important factors to consider when taking photos. If your photos are poorly lit, they can look unprofessional and unappealing. That's why it's important to invest in good lighting and consider hiring a professional photographer. 

For example, if you’re a dentist or healthcare professional, you don’t want your photos to seem dark and dingy. Setting up the proper lighting will set the scene to match the clean, professional environment you work in! On the other hand, if you’re a restaurant, you want to convey the warm, comfortable environment people will expect. Lighting plays a much bigger role than you may realize! 

Call NTP 2 Photography Today 

A professional photographer, like us here at NTP 2 Photography, has the skills and experience to make sure your photos are well-lit, properly composed, and visually appealing. 

Whether you need business branding photos, product photos, or lifestyle shots, we can help! Give us a call today or book your next session online!